A Thinker, Writer
and a Strategist.
Ready for my next
opportunity
to make a change.
The Digital way.
This is me
I’m a lateral thinker who spends most time decoding “why this?” & “why that?”
Someone constantly trying to connect the dots between multiple unnoticed events and turning them into striking content pieces. I’m an insight-driven person who believes in delivering impactful work.
For me, it’s always
Purpose > Protocol
Who am I when I’m not a m/ad man?
A Champi and Bhakhri connoisseur, Kali Pili rider and an honest fan of music and stand-up comedy.
Content Strategy Writing
Campaign Management
Branding Social Media
Analytical Insight-driven
An Advertiser's Thoughts
Advertising is cluttered. But digital advertising is a pandemonium. The population density of ads and advertisers on all the platforms alone could be higher than that of Macau. On the one hand, while the internet has widened the customer base with unimaginable reach at the click of a button, it has simultaneously challenged us with an alarmingly low attention span.
Given this scenario, it is paramount to be aware of the kind of work we do. We are not competing with other brands - but with an overload of information and limited shelf space in the minds of customers.
As an advertiser, I feel privileged to be able to influence decisions, build habits, or change a behaviour. I like to create work that catches attention, or at the least leaves them pondering their choices.
I believe in making ads that in a fast-moving world - choose to STAY