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Inside Edge 2

Scope of Work:
  • Social Content across platforms
  • Influencer Activation
  • YT Video Strategy
  • Talent Social Content

Campaigns

#TheGameBeyondTheGame

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Youtube Content

Inside Innings
Inside Edge Training
Job Interview
Job Interview
Badass Masterclass
Cricket Commentary

Social Content

A design first post showcasing the duality of the world of cricket. Simple, yet fancy representation of the show.
A chance to spot the fixing and call-out in real time - but on social media. A post that required users to jog their brains to identify the answer. The Spot (the) fixing series is inspired by the events in the show to build resonance. The series later went on to be considered a benchmark example of using show imagery.
Every term in cricket has a player’s meaning and a bookie’s meaning. To bring forth the dark side of the cricketing world -  the concept of Cricktionary was born. A video series leveraging the show talent - giving regular cricketing terms the Inside Edge meaning.
The core of the campaign was to generate relatable sentiment, and the Twitter content revolved around it. A mix of good observation and timely execution - and BOOM -  the comment section witnessed a 400% rise in engagement.
How did we make the reel-life cricketer pop on the real-life cricketer’s list? A well-timed tweet activity, where ex-cricketers tweeted a list of their top favourite cricketers slipping in a player from Inside Edge, thereby intriguing people and an eventual spike in their name's Google search. These influencers received 20x more likes and engagement on their handle than regular.

Awards

  • Campaign India | GOLD | Digital Craft for Inside Edge 2

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