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A Thinker, Writer
and a Strategist.
Mirzapur S2
Scope of Work:
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Social Content across platforms
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Influencer Activation
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YT Video Strategy
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Talent Social Content
Campaigns
#Mirzapur2
Bhaukaal of Mirzapur
From fueling the fandom’s excitement to gratifying and sustaining it until launch across all platforms, our strategy covered it all. We pushed never seen before content, scenelifts and crossovers from S1 on Instagram. Leveraged the show talent and their individual fandoms. Hosted a 60 day countdown to show launch on Twitter. Executed a seamless video strategy. Launched a one of its kind news IP and exclusive interviews on YT. We constantly kept engaging with fan and talent sentiments. Alongside all this, with targeted Twitter banters and timely executed ORM, we made sure we were everywhere!
Social Content
We wanted to index on the show launch date and hence we never missed any opportunity to convey it. Repurposed Season 1 footage to create anticipatory reels for Season 2 launch.
1/4
With limited show assets, it was a challenge to create new content, especially closer to the show launch. We picked imagery from the trailer and repurposed to churn out content during the run-up to the show launch.
Reels were newly launched feature with the highest engagement rate. We cut out character specific reels to build their story arc and create content for talent to cross-post.
Awards
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YouTube Works Awards | Multi-Video Storytelling
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Kyoorius Digital Awards | Topical Advertising | Branded Content - Campaign | Blue Elephant
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The Abby Awards | Use of Media | Innovative Use of Branded Content - Creation
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IBC Digital Dragon Awards 2021 | Purvanchal Ke Samachar | Best Video Marketing Campaign
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e4m Maddies 2021 | Purvanchal Ke Samachar | Use of Rich Media / Video / Interactive Content
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e4m Indian Marketing Awards 2021 | Purvanchal Ke Samachar | Best Use of Influencers
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The Ad Club's Big Bang Awards 2021 | Purvanchal ke Samachar | Video Series
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