Bhagyesh Bhatt Download CV

Brand & Content Strategist · Mumbai

I make creativity work for business.

A lateral thinker who spends most time decoding “why this?” & “why that?” Someone constantly trying to connect the dots between multiple unnoticed events and turning them into striking content pieces. I’m an insight-driven person who believes in delivering impactful work.

Explore selected work See how I think
Bhagyesh Bhatt, photographed outdoors looking up.
  • 8 years of experience
  • 35+ digital platforms
  • 250M+ monthly users
  • 45+ industry awards

Creative foundations

First, I learned how to make work people notice.

Across SoCheers, 22feet Tribal Worldwide and Yes Yes, Why Not?, I learned the craft from the inside: writing for different platforms, finding ideas in culture, launching entertainment people were waiting for and creating at the speed of live conversation.

I worked across Amazon Prime Video Originals, Hero MotoSports, Fastrack, Gordon's Gin and BBC World News - moving from copywriting to creative leadership while managing teams, talent and high-pressure launch windows.

  • Amazon Prime Video · Entertainment launch · SoCheers

    Srikant Tiwari is looking for a job.

    After a long gap between seasons, we brought The Family Man's lead character into the real world - first through a LinkedIn job hunt and then through a fan-powered meme property.

    View The Family Man S2

  • Hero MotoSports · Real-time content · 22feet Tribal Worldwide

    Every race is a mission.

    Seven national and international rallies became chapters in one continuous content journey - connecting real-time coverage, rider personalities and year-long fan engagement.

    View Hero MotoSports

  • Fastrack Reflex Vox · Product launch · 22feet Tribal Worldwide

    Sell the watch. Don't tell the audience who to be.

    To launch Reflex Vox without sounding like another brand trying to define young people, Fastrack created #YouDoYou - a campaign that made individuality the message and the product part of that expression.

    View Fastrack Reflex Vox

The question changed

Making good work was only part of the challenge.

I wanted to understand what made creativity commercially valuable: how an audience insight becomes a brand position, how a campaign becomes a growth engine and how a good way of working becomes a repeatable system.

Strategic scale

Then, I learned how to make creativity move business.

At Times Internet, my canvas expanded from individual campaigns to an ecosystem of 35+ platforms reaching more than 250 million monthly users.

I now connect business objectives, audience behaviour, brand positioning, content, media and execution - working across sales, product, production, agencies and C-suite stakeholders.

This work has contributed to three consecutive years of revenue growth - 13%, 19% and 22% - while an eight-step AI-powered workflow has helped a 15-person team move from brief to strategy with greater speed and consistency.

  • Google Chrome Enterprise · B2B content ecosystem · Times Internet

    Building the room where enterprise decisions begin.

    Instead of chasing mass reach, Chrome Enterprise entered a trusted community of information-security leaders through ET CISO - combining a dedicated campaign destination with thought leadership, podcasts, events and editorial integration.

    View Google Chrome Enterprise

  • 5 Star · Cultural campaign · Times Internet

    Can a brand erase Valentine's Day?

    5 Star set out to free singles from the year's most crowded romantic ritual - with a ship, the international date line and a live mission audiences could help complete.

    View Erase Valentine's Day

  • Adani Solar · Regional brand storytelling · Times Internet

    Making solar energy feel closer to home.

    Adani Solar needed to build relevance beyond the familiarity of its corporate name. Regional, short-form storytelling transformed a technical category into a more accessible and relatable proposition.

    View Adani Solar

How I work

Purpose over protocol.

Every project begins with three questions:

  • Why this?
  • Why now?
  • Why should anyone care?

Advertising doesn't only compete with other advertising. It competes with everything demanding a person's attention - and with the limited space available in their memory.

That is why I begin with the problem, not the deliverable.

I look for connections between business objectives, audience behaviour and cultural signals that might otherwise go unnoticed. Then I turn those connections into a focused strategy, an executable creative system and work designed to create meaningful movement.

  1. 01 - Empathise / Decode

    Understand the world surrounding the problem.

    I examine the business context, audience behaviour, category conventions and cultural conversations before deciding what the communication should say.

  2. 02 - Define / Focus

    Find the problem behind the brief.

    I keep asking "Why this?" and "Why that?" until an ambiguous objective becomes a precise challenge that strategy and creativity can genuinely address.

  3. 03 - Ideate / Connect

    Connect the dots others might overlook.

    I bring together audience insight, cultural context and brand purpose to identify strategic territories - and select the idea with the strongest potential to be both relevant and valuable.

  4. 04 - Prototype / Create

    Turn the idea into something teams can use.

    I translate the strategy into campaign architecture, content formats, channel roles and clear creative direction - giving internal and external teams a shared system for execution.

  5. 05 - Test / Make it stay

    Learn what created movement.

    I evaluate what earned attention, changed perception, influenced behaviour or contributed to a business outcome. Those learnings inform the next iteration and help successful ideas scale.

Because in a fast-moving world, I believe in creating work that chooses to stay.

Awards & recognition

Work recognised across digital creativity, entertainment marketing and branded content.

Across my agency and brand-strategy career, the work I have contributed to has received more than 45 industry awards and recognitions.

About Bhagyesh

Part creative, part strategist, always looking for the system behind the idea.

I'm a Mumbai-based brand and content strategist with eight years of experience across agencies and India's largest digital media ecosystem.

The first half of my career taught me how to write, create and lead work that earns attention. The second taught me how to connect that creativity to positioning, growth, stakeholder alignment and scalable ways of working.

Outside campaign work, I'm interested in AI systems and automation, strategic and intelligence studies, music and stand-up comedy.

Now
Brand Strategy & Innovations Manager
Times Internet · Mumbai · 2022 - present
Previously
Senior Creative Partner, 22feet Tribal Worldwide
Copy Manager, SoCheers
Creative Intern, Yes Yes, Why Not?
Marketing Associate, Radio City 91.1 FM
Education
PGDM, Advertising & Marketing Communication - Xavier's Institute of Communication, Mumbai
BBA, Marketing & Entrepreneurship - Ahmedabad University
Works with
Brand, content and integrated campaign strategy · Positioning and go-to-market · Audience insight and social listening · Creative direction · AI workflow automation