Selected work
Different problems need different kinds of creativity.
Six examples of creativity used as more than communication - building anticipation, participation, relevance, continuity and credibility.
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Amazon Prime Video · Entertainment launch · SoCheers
Srikant Tiwari is looking for a job.
After a long gap between seasons, we brought The Family Man's lead character into the real world - first through a LinkedIn job hunt and then through a fan-powered meme property.
View The Family Man S2 -
5 Star · Cultural campaign · Times Internet
Can a brand erase Valentine's Day?
5 Star set out to free singles from the year's most crowded romantic ritual - with a ship, the international date line and a live mission audiences could help complete.
View Erase Valentine's Day -
Google Chrome Enterprise · B2B content ecosystem · Times Internet
Building the room where enterprise decisions begin.
Instead of chasing mass reach, Chrome Enterprise entered a trusted community of information-security leaders through ET CISO - combining a dedicated campaign destination with thought leadership, podcasts, events and editorial integration.
View Google Chrome Enterprise -
Hero MotoSports · Real-time content · 22feet Tribal Worldwide
Every race is a mission.
Seven national and international rallies became chapters in one continuous content journey - connecting real-time coverage, rider personalities and year-long fan engagement.
View Hero MotoSports -
Adani Solar · Regional brand storytelling · Times Internet
Making solar energy feel closer to home.
Adani Solar needed to build relevance beyond the familiarity of its corporate name. Regional, short-form storytelling transformed a technical category into a more accessible and relatable proposition.
View Adani Solar -
Fastrack Reflex Vox · Product launch · 22feet Tribal Worldwide
Sell the watch. Don't tell the audience who to be.
To launch Reflex Vox without sounding like another brand trying to define young people, Fastrack created #YouDoYou - a campaign that made individuality the message and the product part of that expression.
View Fastrack Reflex Vox
